【PayaPayacCo Plush】A brand-new plush brand, PayaPayacCo, is here! Beloved Shonen Jump characters have become irresistibly fluffy, palm-sized plushies!

2025-12-31

Mafuyu

Hello everyone~! This is Mafuyu from Goods Republic!

This time—guess what! A brand-new plush brand is launching in 2026!

Characters from those famous Weekly Shonen Jump series have been transformed into super fluffy, mini-size plushies~!

【PayaPayacCo Plush】A brand-new plush brand, PayaPayacCo, is here! Beloved Shonen Jump characters have become irresistibly fluffy, palm-sized plushies!

The newly announced plush brand PayaPayacCo was revealed at Jump Festa, held at the end of December 2025! It’s a brand-new mini plush series that’s already drawing lots of attention!

One of its biggest charms is the soft, fluffy appearance that instantly makes you feel relaxed. These plushies feature long, airy, cotton-like fur—what we call “paya-paya” in Japanese!

The word paya-paya is often used to describe the fluffy, puffed-up fur of a kitten when it tries to act tough and intimidate others—adorable, but not scary at all!

Plushies that look super fluffy and also feel amazing to the touch—that’s exactly what PayaPayacCo is all about!

At launch, characters from six popular titles will be turned into plushies:

Jujutsu Kaisen

Haikyuu!!

My Hero Academia

Katei Kyoushi Hitman REBORN!

Death Note

Ansatsu Kyoushitsu

The size may vary slightly by character, but they’re roughly H130 × W115 × D100 mm, making them easy to take with you wherever you go!

Be sure to keep an eye on PayaPayacCo, as many more characters are sure to join the lineup in the future!

PayaPayacCo

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