Hello everyone~! This is Mafuyu from Goods Republic!

Today we’re introducing goods inspired by White Day on March 14th, the day when people return gifts after Valentine’s Day on February 14th! It looks like that group might be giving you some delicious-looking ice cream as a sweet return gift~!

February 14th is Valentine’s Day, when people give chocolates or sweets to those they appreciate. In Japan, confectionery companies later came up with the idea of creating a day one month later, March 14th, for returning those gifts with sweets!

At first, marshmallows were chosen as the counterpart to chocolate, and the day was called “Marshmallow Day.” But as the variety of return gifts expanded and people wanted the day to represent pure, heartfelt feelings returned in kind, it eventually became known as White Day, inspired by the white color of marshmallows!

And with White Day just around the corner! The idol unit AiScReam from the Love Live series is ready to give you a fluffy and sweet return gift, just like marshmallows!

The goods lineup includes lots of smaller items like acrylic stands and badges, which makes them easy to display and convenient to take with you when you go out! There’s even an acrylic block featuring the AiScReam group logo in 3D, which looks pretty cute too!

Be sure to check out these AiScReam × White Day goods, which are also being sold at the Pop-up Store! They’re perfect as a special keepsake!