Pukasshu is a notable merchandise series that uses illustrations with certain features and develops a wide range of goods such as straps, badges, and Acrylic Stands.

Pukasshu is a merchandise series that uses elegant and cute illustrations that seem to be floating in the water, described as 'floating' and 'fluffy'.
In the early stages of the product release, there were many illustrations of goods actually floating in the water, but gradually illustrations with a concept of lightly floating in the air began to be used, and overall it became popular as a 'fluffy floating' goods illustration series.

They are basically deformed, and there are special Pukasshu series released with cute costumes and cosplays.