The *Gekinemu series is a line of new merchandise with original illustrations, released across various platforms like keyholders and stationery.

The distinct feature of the *Gekinemu series is that it showcases 'characters who look like they are about to fall asleep' through original illustrations. Some characters are yawning widely, some are dozing off, and some are already asleep.

The original illustrations are drawn with vibrant and soft strokes, creating a soothing atmosphere that can also induce sleepiness. The products are generally small-sized items like keyholders and stationery, making them easy to carry around and display, adding to their appeal.